Sample seven days of copy before you change the programme
Print the alerts in the order they arrived. Margin notes beat a new template library that nobody will send.
Field notesFrom the send calendar
Notes from the send calendar
These pieces stay inside the subject: counts, copy, and the weeks Malaysians actually receive alerts. They are not general essays on ‘getting closer to customers.’
Quiet hours that match how households use the phone after dinner
A 22:00 cap copied from a European playbook will not describe a Klang Valley evening. Look at dismissals by hour before you write a rule.
After the festive blast: reading a week of opt-outs in Malaysia
Hari Raya, Deepavali, and Chinese New Year weeks do not belong inside a monthly average. The opt-out file is often the only honest narrator.
Opened is not a mood: what the two phones actually return
iOS and Android do not mean the same thing by an open. Before you average them, read what each column is willing to admit.